It is our great pleasure to announce that the 11th international scientific conference FINIZ 2024 will be held on Thursday, 5 December 2024. Considering that in contemporary business practice, theutillazation of social media platforms is regarded as indispensable, this year’s conference title is: “Social Media and Contemporary Business”. This year’s FINIZ 2024 conference will be held in live at Singidunum University in Belgrade, Boulevard Peka Dapčevića 47a. Social media has been widely accepted for years as a predominantly two-way communication channel, increasingly used by the social environment. Phenomenologically speaking, social media is also animportant business tool in the contemporary business environment, which companies today almost invariably use to achieve their business goals. As the popularity of these communication channels grows, so doestheir value for companies; business environment actors increasingly use social media for various business purposes: from promotional activities related to the offer addressed to potential consumer audiences,to working conditions or benefits addressed to potential new employees, and through content that increases employee involvement, to, for example, feedback channels through which they can gain betterunderstanding of their target audience. All in all, the role of social media in the daily operations of modern companies is no longer in question – it is an important, everyday, strategically andtactically relatively intensive activity. The international scientific conference FINIZ 2024 is an ideal opportunity for all its participants to present their work and results to the general public and exchange experiences and ideas with otherdistinguished experts from relevant fields. Two papers, in the expanded form (30%), will be selected and proposed for publication in The European Journal of Applied Economics (M51) in an acceleratedprocedure. In addition, special sessions at the conference will be related to the COST CA 19130 project entitled: Fintech and Artificial Intelligence in Finance – Towards a transparent financialindustry and ORCA-LAB project, funded by the Scientific Fund of the Republic of Serbia. The main topic of the Conference FINIZ 2024: “Social Media and Contemporary Business” covers the following areas: Key dates of FINIZ 2024 21 July 2024 (Sunday) – Application for participation (abstract submission) 22 September 2024 (Sunday) – Full-length paper submission 6 October 2024 (Sunday) – Notification on the status of the paper 10 November 2024 (Sunday) – Preliminary Conference program 5 December 2024 (Thursday) – Day of the Conference Should you require any additional information about the conference, please visit our web page: finiz.singidunum.ac.rs. We sincerely hope that you will accept our invitation and contribute to the successful realization of the FINIZ 2024 Conference.
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